Adobo Seasoning

Reach for adobo when you want one shake to make chicken taste like the best version of itself. This is the all-purpose Caribbean and Latin American seasoning that goes on pork, chicken, eggs, potatoes, roasted vegetables, even popcorn. Ours is built salt-free and seed-forward, so you season by flavor and add salt on your own terms, never fighting the "ocean water" saltiness of the supermarket tin.

Where mass-market adobo leans on salt, MSG, and yellow dye, this one is built the way cooks build it from scratch: whole mustard, cumin, fennel, and coriander seeds for aroma, dried ancho and pasilla peppers for a smoky, fruity depth, real oregano, and natural Spanish paprika for color. We stone-grind it fresh in small batches.

Stone-ground, salt-free, packed fresh. No salt, sugar, MSG, dyes, or fillers.

How do I use adobo seasoning?
Shake it generously onto meat before cooking as a dry rub, or stir it with a little olive oil and lime juice to make a quick wet marinade. Because it is salt-free, you can use a heavy hand without over-salting, then salt the dish separately to taste.

What is the difference between adobo and sazon?
The old rule of thumb: adobo goes on the meat, sazon goes in the dish. Adobo is the savory, garlic-and-herb backbone for proteins; sazon is more about color and goes into rice and stews. They do different jobs and often work together.

Is this the same as Filipino adobo?
No, just a shared name. Filipino adobo is a braising method built on soy sauce and vinegar. This is the dry Caribbean and Latin American seasoning blend, shaken on as a rub. Different dish entirely.

Why is yours salt-free when most adobo is salty?
Most commercial adobo is salt first and flavor second, which is why it is easy to ruin a dish with it. Building it salt-free puts the aromatic seeds and chiles in front and hands you control of the salt, so the seasoning works on everything from eggs to a holiday pernil.

What is in it, exactly?
Paprika, mustard seeds, cumin seeds, fennel seeds, garlic, onion, coriander seeds, ancho chili pepper, pasilla pepper, and oregano. Nothing else.